ABOUT
My growth.🌱
For over 13 years, I’ve been the sole creative designer behind brands, systems, websites, campaigns and stories across multiple industries.
I build clarity out of chaos and turn ideas into tangible experiences.
My work
I began my career in marketing and digital media. Over the past decade I’ve worked in the tech industry. I’ve become a multidisciplinary creator who continues learning and refining my craft with every project.
2011 – 2013
Marketing Agencies
Started in social media, graphic design and campaign creation for a variety of brands.
Key Focus
2013 – 2019
1-Source Electronic Components
Focused on social media, graphic design, internal documentation and marketing materials for the electronics sector.
Key Focus
2017 – 2020
GGI Gray Group International
Led inbound marketing efforts through social media and growth through HubSpot and Blog SEO.
Key Focus
2022 – 2025
Data Destruction ITAD Industry
Expanded everything I’ve done but now managed HubSpot, production, documentation and branding.
Key Focus
2024 – Present
Transportation & Logistics (3PL)
Now leading as a Creative Strategist managing everything end-to-end on HubSpot, sales, branding, production and web design.
Key Focus
Tools of the trade
These tools have helped me transform my ideas into reality.
Photoshop
Lightroom
Illustrator
Indesign
Premiere
After Effects
Audition
Animate
HubSpot
WordPress
Figma
Unity
Word
MY BIGGEST PROJECTS
My art. 
Outside of my professional career, art has always been my greatest passion. Through games, books, blogs and digital projects, I use creativity as a way to express myself, tell stories and build intagible experiences.
GAME
Whenever a heart is broken, an Abyss is open. A young boy is granted a wish to see his dead dog one last time only if he can survive the journey to the very bottom of his heart.
The game embodies life’s deepest struggles about death, failure and heartbreak.
BOOK
After meeting a girl at a party, their connection unfolds into a complicated relationship shaped by distance, lifestyle differences and emotional immaturity.
A story about heartbreak, self-discovery and learning that life continue.
CHROME EXTENSION
Gorgeous photographs from some of the best photographers of El Salvador in every new tab!
Travel to the tropical country of El Salvador, located in the heart of Central America and enjoy iconic locations, every time you open a new tab in your browser.
MY STORY
I was born on October 20th, 1991, in El Salvador, a small country in Central America. It’s a tropical paradise with hardworking people, delicious food and landscapes filled with beaches, lakes and volcanoes. The locals call it El Pulgarcito de América, meaning “little thumb”.
I lived there for the first nine months of my life before moving to Tokyo, Japan. I spent the first five years of my life in Japan, where I was introduced to sushi, manga, anime and most importantly where my passion for video games and technology began. For as long as I can remember at a very young age, I knew I wanted to dedicate my life to developing video games.
After Japan, my family and I moved to Irvine, in Orange County, California. That’s where I learned how to be an American. To this day, I feel like California is where I’m from. When I was 12, my mom decided it was time for me to reconnect with my roots, learn Spanish and get to know my family, so we moved to El Salvador and experienced a different way of life. I was exposed to another culture and language that taught me to appreciate even the simplest things. My perspective on life grew and so did my heart.
I graduated college in 2017 from La Escuela de Comunicación Mónica Herrera, where I earned my bachelor’s degree in Strategic Design. During that time, I worked in the electronic components industry as a designer and afterwards in a marketing agency doing everything from creating brand identities to editing videos and running social media campaigns in HubSpot.
In 2020, during the pandemic, I graduated at the University of Colorado Boulder, specializing in digital marketing. I created Walkway, a Google Chrome Extension, to connect with people during isolation. I managed and collaborated with over 60 different artists to make it. That same year, I pursued a Master of Arts in Game Development at the Academy of Art University in San Francisco.
After spending 2024 in El Salvador, I made the decision to move back to the United States. On February 1st, 2025, I relocated to New Jersey to begin a new chapter of my life. The company I had been working for, Guardian, was sold during the summer of 2024. Many employees who had dedicated 10 to 15 years of their lives to the company were suddenly let go. The woman who hired me and introduced me to the ITAD industry was also laid off. It became clear changes were happening within the company as it transitioned under new ownership and became a subsidiary of another organization.
Shortly after moving to New Jersey, I was informed that by the end of February I would no longer have a position there. Fortunately, I had anticipated the uncertainty and had already begun searching for new opportunities. That search eventually led me to an incredible company called MX Logistics, where I now work as a Creative Strategist.
My role focuses heavily on HubSpot and CRM management, automating workflows, overseeing and organizing more than 6,000 contacts while helping the sales team better manage their leads and reporting systems. I develop interactive newsletters, campaigns, social media content, analyzing data and improving how information is tracked and organized throughout the company.
Beyond CRM management, I oversee all of the company’s branding, digital strategy and creative direction. My work includes improving SEO across the website, writing and optimizing blog content, redesigning the website and helping modernize the company’s overall digital identity and online visibility. I also develop the company’s visual and creative production by redesigning logos and company documents, producing photography and video content, handling post production editing in Premiere and assisting with merchandising and other creative initiatives across the business.
MX Logistics has been operating since 1987 and being trusted to bring a modern and creative vision into such an established company has been rewarding. I was handed a green field and encouraged to let my creativity and experience take control. It has challenged me to grow professionally and I’m grateful for everything I’ve learned so far and for the opportunity to contribute my talents in a meaningful way.
Today, I work and live between New Jersey and New York while continuing to develop my video game, Abyss, and I hope one day to share that experience with others around the world.
LAST EDIT MAY 31, 2026
That’s me playing Street Fighter 2 on the Famicom, the Japanese version of the SNES (Super Nintendo Entertainment System). 
