Reeling in deliciously affordable sushi in NYC
Sugarfish is an omakase sushi restaurant that has become my go-to spot in New York City. I’ve visited both the Midtown East and Soho locations, and they consistently deliver exceptional experiences. With its traditional nigiri, sashimi, and hand rolls, Sugarfish stands out for its excellent quality, reasonable prices and inviting atmosphere. An added bonus is its affiliation with KazuNori, a hand roll bar, located just across the street. There are more Sugarfish and KazuNori locations in Los Angeles and other parts of New York offer the same high-quality sushi experience.
Concept
Sugarfish offers a traditional sushi experience with a modern twist. The menu focuses on fresh, high-quality fish served in a clean, minimalist setting. The restaurant provides a comfortable dining environment with wood tables, cushioned seating and a well-lit, modern aesthetic. The compact space can comfortably accommodate small groups or intimate dates. The restaurant’s offerings include traditional sushi, sashimi and especially well-crafted hand rolls, a specialty shared with its sister establishment, KazuNori.
People waiting outside Sugarfish.
Design
The omakase experience at Sugarfish is straightforward yet satisfying. The restaurant offers four omakase options: a $30, $43 and $56 menu that provides a comprehensive selection of sushi and a $72 menu that includes additional, sweeter items like eel with sauce. The portions are generous, and the sushi bites are well-sized. Notable dishes include a tuna sashimi with a slightly sour plum sauce that bursts with flavor. The restaurant also serves temaki (hand rolls), known for their freshness and warmth.
I often daydream of just being able to have this dish. I would love to gobble down an entire bowl.
Aesthetics
The restaurant’s attention to detail in both the food presentation and the ambiance is evident. The waitstaff is courteous and attentive and explained each dish, contributing to a pleasant service. The fresh fish and well-prepared sushi highlight the traditional yet refined approach to Japanese cuisine.
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I love ikura so much that wherever I go, I see if they have it available and order at least two pieces.
Value
Sugarfish offers excellent value for the quality and experience. The $56 omakase provides everything needed for a satisfying meal, and the prices are reasonable, with two people spending around $120-$140. The restaurant’s no-tipping policy makes it even better, aligning with Japanese cultural practices and saving additional costs. This combination of quality and affordability makes Sugarfish a standout choice.
Check out the menu and see if something catches your eyes!
KazuNori: The Original Hand Roll Bar
Across the street from Sugarfish is KazuNori, a hand roll bar. Located in a shopping mall called The Atrium, KazuNori offers a more casual but equally delightful sushi experience. Specializing in fresh hand rolls made right at the counter, KazuNori provides a fantastic option for those looking to enjoy high-quality hand rolls in a more laid-back setting. They don’t offer anything else but handrolls. It’s an excellent complement to Sugarfish, offering variety and a more affordable yet still top-notch meal. If you’re planning to visit Sugarfish, I highly recommend also making a stop at KazuNori.
This photo is of the atrium.
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Verdict
Sugarfish is a top-tier sushi destination in New York City. With its consistent quality, inviting atmosphere, and reasonable prices, it has become my favorite spot for sushi. Whether dining with friends, family, or on a date, Sugarfish delivers a memorable experience that keeps me coming back. Combined with a visit to KazuNori, it offers a comprehensive and satisfying sushi journey. Highly recommended for anyone seeking an outstanding sushi experience in NYC. Plus, with additional locations in Los Angeles and other parts of New York, you can enjoy this excellent sushi experience in more places.
Me, my mother, Sofia and Ricardo on a wonderful sunny day eating handrolls in New York City!